Hrbs, the Amsterdam start-up that introduced a service concept in 2017 in which B2B herbs, lettuce varieties and edible flowers are marketed in subscription form, is in the process of adding new products and more diversity to the existing range.
"Step by step we are adding new products, now also tomatoes, but also more types of herbs, cress and edible flowers," says Tessa Duste, founder and CEO of Hrbs.
For those in doubt: the cards state that the flowers, including pansies, are edible.
Now that Hrbs is growing in the Netherlands (and Belgium), they are also looking more internationally, for example to Denmark. "A country with an enormous 'food culture'," says Tessa. “Take a look at Copenhagen, the capital, for example. There are many high-quality restaurants with chefs who want to provide consumers with fresh and local vegetables.”
A similar concept to Hrbs is not yet available in the Scandinavian country, so Tessa sees an opportunity here. “Also because it is a very design-sensitive country. So are we with our "cultivation furniture" and the climate in Denmark also invites you to grow indoors."
Tell a story
While the assortment (and internationalisation) is being worked on, another 'to do' for Hrbs is even better communication about the sustainability of the concept, for example last month at the Horecava horeca trade fair and this week by being present, with a 'wildcard', at the ABN AMRO World Tennis Tournament in Rotterdam. “We could take our customers into our story much better. We stand for sustainable, healthy but above all tasty fresh food from around the corner.”
To show that, Hrbs organizes so-called "inspiration sessions" four times a year in which customers (caterers, wholesalers, but also restaurants and hotels) and interested parties are given the opportunity to take a look at the "Hrbs kitchen". "Whoever fancies it, can email us at firstname.lastname@example.org", concludes Tessa.