La Grande Bellezza Italiana picked Berlin as the venue to take stock of 2019 and outline future prospects It represents the first network of businesses that actually started selling with a recognizable brand and attractive packaging, and that closed year 2019 with a successful result.
Cristiana Furiani, Leonardo Odorizzi, Stefania Ponso, Stefano Perusi
"We have now reached 10,000 customers - said Leonardo Odorizzi, on behalf of everyone - and this is not a number to underestimate. There are ten thousand consumers who, every day, purchase from us, and who appreciate the quality of our products."
The conference held at Fruit Logistica in Berlin was also attended by Cristiana Furiani (Geofur), Stefano Perusi (Perusi srl), Stefania Ponso (Joinfruit), in addition to Odorizzi. La Grande Bellezza Italiana includes commercial companies such as Bergonzoni Frutta, Odorizzi, Perusi, the agricultural cooperative Coofrutta, Op Geofrut, and Joinfruit.
"We've recently started selling apples and pears in Germany - continued Odorizzi - and we're sure that the international distribution channel will grow. In addition, we've recently introduced a new article, the Rocca Imperiale PGI Lemon with an edible peel, which completes the already vast assortment of high quality products."
Finally, a comment on sustainability. "Without financial sustainability there can be no environmental sustainability either. If we put the right value on the production, everything else follows accordingly."