Container shipping company Hapag-Lloyd is adding near real-time monitoring of its reefer containers to their product portfolio. “Hapag-Lloyd LIVE” increases the transparency of the cold chain by offering customers a number of data sets about the condition and location of their reefer containers. The product will initially be launched to a selected group of customers and will gradually be made available as the reefer fleet of some 100,000 containers is being outfitted with the monitoring devices.
“At the core of our Strategy 2023 is an enhanced differentiation by offering unrivalled levels of reliability and service quality. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors”, says Juan Carlos Duk, Managing Director Global Commercial Development. “‘Hapag-Lloyd LIVE’ significantly increases the reliability of the global supply chain and the accountability of all parties involved. We are committed to the highest level of transparency by making data available unfiltered and untampered.”
Easy access to crucial data
The new solution is a step to further digitalize the supply chain of refrigerated cargo. Customers who use “Hapag-Lloyd LIVE” in the future will benefit from customizable graphic temperature limits, a convenient map mode, and easily downloadable data sets as part of the ‘basic product’.
The data will be conveniently accessible via the customer experience dashboard “HapagLloyd Navigator” which was just launched in December 2019. With Hapag-Lloyd LIVE as a new feature, customers are now able to see all relevant shipment related information at one glance. At roll out, the following data will be made available:
- Actual temperature set point
- Supply & Return Air temperatures
- GPS location information
- Container Track & Trace Events
Customer value collaboration
Hapag-Lloyd works closely with its customers to adapt the new solution based on their feedback. The available data and the features in the basic product line of “Hapag-Lloyd LIVE” will be gradually expanded according to the needs of the customers.
“It is encouraging to see Hapag Lloyd LIVE being introduced to the reefer fleet.”, says Benjamin Kaiser, Kuehne + Nagel, Vice President Global Reefer Trade. “For Kuehne + Nagel as well as our customers, transparency of the supply chain is critical to deliver cargo in the best possible quality. The collaboration on the product at this early stage enables us to shape the product to our customer's needs.”
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