At Fruit Logistica in Berlin, non-profit association Pink Lady Europe presented all the specific steps and actions outlined in the Pink Lady Europe Commitment Charter. The association is going far beyond its marketing remit, demonstrating real environmental and social responsibility.
Pink Lady Europe is setting out specific measures and targets for all growers, sorters and distributors of the popular apples in a comprehensive Commitment Charter. From now on, the very best quality and an improved carbon footprint will give consumers even greater certainty when opting for Pink Lady apples.
100% Pink Lady
Pink Lady Europe hopes that the charter will improve sustainability along its entire value chain. To achieve this, the association is analysing and improving all processes along its production chain: from work in the apple orchard to packaging sites and distribution. The association is relying on the exchange of knowledge between growers, long-term partnerships with industry experts and continuous analysis of progress in all member companies. The association is thus involving 100% of its members in the new sustainability initiative.
Genuine commitment to real change
From February 2020, Pink Lady apples will be offered in three new plastic-free packs in retail stores: a 100% FSC-certified cardboard tray, a foil-sealed tray made of fully compostable materials and a compostable flow pack bag. As part of the change in packaging, the blister packing trays used for the sale of single apples are already made of cellulose. The association is thus responding to consumer expectations and underpinning its sustainability promise. A further interim target for 2025 is the full traceability of each individual Pink Lady apple from the orchard to the retail store.
14 measures in the Pink Lady Europe Commitment Charter at a glance:
Environment
- Expansion of agri-environmental measures by 2021
- Conservation of natural resources
- Reduction of single-use plastics
- Climate-neutral production chain in Europe by 2030
Local economic and social measures
- Safeguarding of employment in existing orchards
- Support of young fruit growers
- Dialogue between producers and neighbours
Progress for producers
- Fair remuneration of all members
- Continuous improvement of working conditions
- Promotion of sustainability innovations
- Reduction of food waste
Transparency and trust with consumers
- Guarantee of healthy, natural and high-quality apples
- Full traceability of all apples
- Promotion of dialogue between producers and consumers
For more information:
Juli
a Savin
Association Pink Lady Europe
145, Avenue de Fontvert
F-84130 Le Pontet
Tel.: +33 4 90 33 65 02
Email: julia.savin@pinkladyeurope.com
Press contact Germany:
Christian Josephi
Panama PR Ltd.
Gerokstaße 4
D-70188 Stuttgart, Germany
Tel.: +49 711 664 75 97 10
Email: c.josephi@panama-pr.de