Most Polish consumers would like to buy eco or bio products much more often than they do now, but they simply can't afford them. Still, while such products are purchased rather sporadically, the range on offer in stores is growing very quickly.
Buying organic or bio products is not just a trend, but a market phenomenon. An IQS study shows that only 14% of the survey's respondents do not buy such products.
However, although others show interest in them when doing their groceries, they buy them quite sporadically, as the products are simply too expensive. In fact, as much as 68 percent of the survey's respondents think so.
"In any case, the potential for this segment is still huge, with as much as 62 percent of respondents saying that they would like to buy organic products more often and in bigger quantities. Because of the price, the bio label has become an element of nutritional segregation, divides us into those who can afford bio and those who are forced to walk past the shelves with bio-food," says Grzegorz Giza, from the IQS research agency, which is the author of the report "Bio - market opportunity".
"For this reason, we appreciate the initiatives of producers and retail chains aiming to improve the supply and prices of organic products. According to the survey, Lidl is the #1 network in this area, with initiatives aimed at spreading information and educating consumers.
According to 29 percent of the survey's respondents, Lidl stores are the most closely associated with organic products. Another 11 percent pointed to Biedronka, and 8 percent to Carrefour. This company also launched the first BIO store in Warsaw in mid-November with an offer consisting mainly of certified products.
Changes in the market when it comes to the organic supply can also be seen on price levels and the size of the range available. While a few years ago certified organic food meant almost exclusively packaged imported products, now you can easily buy fruit, vegetables, dairy products, sausages and a range of other categories. They are still more expensive than their uncertified counterparts, but the gap is increasingly smaller.
In any case, organic products are still considerably more expensive, which remains a big barrier for many customers.