Willy Athanase, Magistange:

“Our fresh fruit platform for the industry is unique in Europe”

The French company Magistange specializes in fresh fruits for the industry, buying and reselling them everywhere in Europe. Recently, the young company developed the “Food for Industry” platform, where clients can see all available stocks. According to Willy Athanase, CEO of the company and former manufacturer, the platform is unique in Europe.

“Food for Industry is the first platform dedicated to fresh fruits for the industry. It has plenty of benefits. Firstly, the platform provides important data to our clients about stocks and prices. Secondly, it allows our suppliers to export their products better.” Only professionals can register on the platform. 

Digital transition
Willy points out that it takes time to set up this work method. “People are used to a certain work system. Before, suppliers were calling us to let us know how much stock they had for which price. This is a true digital transition, but we believe that we will succeed in incorporating it. Today, it is essential to work like us.”

Organic and baby food
Magistange is mainly specialized in organic fruits and fruits used for baby food. The company’s main clients are processors, manufacturers of fruit juices and purees, fruit compotes and jams.

In terms of products, the company offers apricots, kiwis, plums, peaches, nectarines, apples and pears. For the apples, Willy explains that the situation on the free market is very calm. “The organic apple supply is very large this year, and the demand is a little weaker. Many companies already covered their needs with contracts. However, we continue to sell merchandise.”

The company has a revenue of 5 million euros [5.5 million USD]. Organic fruits and fruits for baby food are responsible for 70% of the revenue. The company is certified Organic and IFS.

This year, it is attending Biofach and Fruit Logistica (Hall 22, F14) for the first time as an exhibitor, in order to present its platform. The company is also looking to recruit people from a number of countries.

For more information:
Willy Athanase
Mobile: + 33 6 25 79 23 03
Phone: + 33 5 81 73 00 12

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