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"The unmistakable flavor of table grapes prevails in traditional varieties"

Counter season table grapes: fetch high prices in Europe

"Now that the 2019 DO Vinalopo table grape campaign has ended, we can say that the results didn't meet the expectations created at the beginning of the season," stated Juan Ramon Perez, the manager of Fruklas.

"The high production of Italian grapes led to a collapse in European markets that resulted in a decrease in prices," he added.

"In addition, the bad weather we had since September, with torrential rains and high temperatures in November, resulted in a difficult campaign that can be described as bad but should serve us to take corrective measures that allow us to continue growing this crop that, despite being a traditional product, is still a reference of quality in all markets where it is present," he said.

The sale of counter season grapes begins
At the moment, after the European grape campaign, we have started with the sale of counter-season grapes, with various origins such as Peru, Chile, and South Africa.

Prices are high due to strong demand from Asian countries and the US, which absorb large volumes and cause the grapes that arrive in Europe to have very high price levels.

"Consumers should be informed of how new varieties are obtained"
According to Juan Ramon Perez, the current trend is leading to an increase in the consumption of seedless grapes. "We still think that consumers should be informed or have at their disposal the necessary information to be aware of what product to consume and how it was obtained."

In these moments in which words like sustainability, environment, and healthy eating are so important, consumers should know what the processes used to obtain new varieties of fruit that reach the markets are; how they alter the shape, color, taste, and even lead to an absence of seeds.

Fruklas is committed to coexistence between traditional fruits and new varieties. "However, we prioritize the naturalness and simplicity of the processes to obtain these fruits. After all, the authentic and unmistakable grape flavor will always prevail in traditional varieties, which should not disappear, despite the ongoing trend."


More information:

Fruklas S.L.

Juan Ramón Pérez, manager

Mercalicante Pto. 134/136/138

Ctra. Madrid Km.4 
03114 Alicante
T: +34 966 300 790
F: +34 965 289 921 

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