Greece, Morocco and other competitors have higher prices than Spain. According to Hortoinfo, based on data from the statistical agency of the Food and Agriculture Organization of the United Nations (Faostat), in 2018, the average price charged by Israeli melon producers for their product was 153.12% higher than the average charged by Spanish producers.
Greek producers and Moroccan producers also charged higher prices than Spanish producers; Greek producers charged 65.62% more and Moroccan producers 18.75% more.
According to Faostat, the average price paid to Israeli melon producers in 2018 was € 0.81/kg. In the same period, Spanish producers were paid an average price of € 0.32/kg.
According to Euroestacom (ICEX-EUROSTAT) data, in 2018 the Spanish melon was sold in the Community markets at an average price of € 0.83/kg, while the melon from Israel reached an average price of € 1.69/kg.
The Greek melon's case is striking. Greek farmers charged an average of € 0.53/kg for their product, but their melons only reached an average price of € 0.16/kg in European markets. This is explained by the fact that the bulk of their production was destined for the internal market, and the main volume of their exports was destined for Bulgaria and Romania.
In 2018 Moroccan producers charged an average price of € 0.38/kg for their melons, which were sold in the markets of EU Member States at € 1.07/kg, i.e. 28.1% more expensively than those exported by Spain.
In the same year, Turkish producers charged € 0.18/kg for their product, which was sold 346% more expensively, on average, in EU markets, where they were quoted at € 0.803/kg. These results improved those of the Spanish melon by 187%, as Spain only increased the price of its melon sold in the EU by 159.37% over what farmers were paid.