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Walmart will use 3D technology in its online fruit and vegetable sales

According to a study presented by Nielsen last year, in ten years 60% of American households will buy food online. In view of this, leading retailers, such as Walmart, have decided to adjust their business models to meet the needs of consumers.

Walmart is working on its Fresh Online Experience (FOE), a patent that will allow its customers to see fresh products in three-dimensional images before buying them online, to help them rely on online purchases of fruits and vegetables, which can be delivered to their homes or picked up at the supermarket.

FOE replaces the stock photos currently used by supermarkets to sell their fruits vegetables with three-dimensional scans of the products that the online customer wants to buy and that were selected by store employees.

How does it work?
First, the customer asks for a specific product based on a stock photo and/or description; with that information, a supermarket employee will use a 3D scanner to capture the image of the product that is in the store, which is sent to the customer, who can then approve or reject the chosen product. The customer will have a limited number of times to reject a product and request a new one, as established by the patent.


Source: CBInsights / 

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