France, one of the most outstanding producers of this fruit worldwide, has turned its gaze to the Colombian fruit market due to the increase in demand for kiwifruit by Colombian consumers. Despite being the first country in the world in biodiversity of fruits per square kilometer, with more than 400 native species, Colombia does not have national kiwi production, so it depends on imports to stock up.
France produces more than 50,000 tons of kiwi per year, according to the French Kiwi Inter-professional Office (BIK). It is the country's fifth fruit and vegetable export product, behind apples, apricots, peaches, and nectarines.
French kiwi, in addition, is harvested by hand between the months of October and December, just before reaching maturity, so the fruit reaches the ideal point of consumption before being marketed.
This fruit has an increasing demand in Colombia not only for its benefits, high content of vitamins C and B9, but also for the versatility of its flavor, which can be used to prepare many sweet and salty recipes. This fruit is also attractive because of how easy it is to consume, as one does not need to peel it and can use a spoon to eat it.