Apeel and Edeka launch new citrus category in Germany

Apeel produce has an edible plant-derived peel that slows down spoilage — reducing food waste and providing greater freshness. 

The Edeka Group is now further extending its commitment to fighting food waste and, in addition to avocados, now also protects oranges and clementines with the innovative “Apeel” technology. Apeel produce has a protective layer consisting of plant-based materials that slow down water loss and penetration by oxygen – two main factors contributing to decay of fresh fruit and vegetable products. Not only does Apeel lower the amount of food wasted, in many cases it also makes plastic foil unnecessary. As trading partners of USA-based Apeel Sciences in Germany, Edeka and Netto Marken-Discount already launched avocados with Apeel’s protective coating at selected stores at the end of 2019.

Oranges and clementines are the next products to follow as part of the pilot project. In the future, Apeel’s plant-derived protective coating will also ensure longer-lasting freshness of Edeka World Wildlife Fund oranges (1.5 kg bag), Edeka Selection oranges “NavelGold” (1 kg bag) as well as of Edeka Selection “ClemenGold” clementines (750 g bag).

Consumers will find the oranges and clementines – like the avocados – in selected Edeka stores in parts of northern Germany and North-Rhine Westphalia, as well as at Netto branches in parts in Bavaria, Baden-Württemberg and Lower Saxony. Nationwide introduction of such longer shelf-life products in Germany is scheduled to take place during 2020.

Apeel oranges and clementines at Edeka will lead to less food waste throughout the supply chain, saving millions of liters of water and metric tons of greenhouse gas emissions in the coming months.

For more information: 
Michelle Masek
Apeel Sciences
Email: michelle@apeelsciences.com 

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