Truebell, a well-known GCC importer of fast-moving consumer goods (FMCG) that is headquartered in the UAE, has highlighted healthy frozen foods, Asian cuisine, plant-based and vegan, meat substitutes, local and organic produce as well as collagen-rich and gluten-free food and drinks as key trending products for 2020.
Over the last few decades, the UAE has become a melting pot of ethnicities, resulting in the globally attuned F&B destination that we see today and as a result, Truebell is working to align current and future supplies with these developing trends, said a statement from the company.
According to an industry report by Mordor Intelligence, the UAE has witnessed strong growth in its frozen food sector, with the market expected to increase at a Compound Annual Growth Rate (CAGR) of 9.3 per cent during the period 2019-2024, with the most widely used products including healthy versions of ready meals, soups, fruit, vegetables, meat, poultry and seafood.
“To keep up with this growing demand, our food division has launched a wide variety of products in the frozen food category last year, including Rana premium frozen Ravioli, Al Islami processed meats and Château Gâteaux frozen cakes,” said Truebell divisional manager, retail and food service, Bhushant J Gandhi.
“Convenience and a growing millennial population are the key factors driving this growth in the region, with increasing disposable incomes and a rise in the number of women working also contributing,” he added.
Dubai’s 3.1 million population currently consists of just over 2.9 million expats, with 85 per cent of these expats Asian, primarily from India, Pakistan, Bangladesh, Sri Lanka and the Philippines, according to the latest figures from Dubai Statistics Centre’s (DSC) 2018 annual report. And in recent years, the emirate has witnessed a surge in the number of Chinese, Japanese, Malaysian and Korean expats.