Jazz™ apple is set to energize shoppers across North America, with a fitness-forward promotion to spark healthy habits, boost workouts and build excitement around the brand.
Energize is a super-refreshing shopper contest from Jazz™, launching the week of January 20 and running through February. When shoppers visit this website, submit Jazz™ proof of purchase and provide a quick note regarding why they prefer Jazz™, they are automatically entered to win one of 11 prizes.
“Jazz™, traditionally, has been positioned and known as a great pre- and post-exercise apple, due to its sweet/tangy flavor profile and useful ‘on-the-go’ size profile,” said Chris Willett, General Manager, EnzaFruit Products, Inc. “We want to be able to incentivize and reward Jazz™ shoppers during this healthful time of year.”
The 11 prizes total $20,000, comprising a $10,000 grand prize and 10 $1,000 prizes (in the form of gift cards). Two prizes will be drawn weekly (on Fridays), starting January 31, with the grand prize drawn on March 10.
With a multi-channel approach, in store via displays, POS and ads, and complemented by social media influencers, promotional geotargeting messaging and digital couponing – Jazz™ Energize is designed to reward loyal shoppers and invite new customers.
“We look forward to working with retailers to drive Jazz™ sales through their vehicles, leveraging the best ways to reach and reward their shoppers,” said Angie Hanson, national brand activation manager for New Zealand-based T&G and Vancouver, BC-based Oppy. “We’ll simply provide any in-store direction and boost where we can, through T&G’s digital and social outlets to ensure we drive incremental sales and make it a success”
For more information regarding Jazz™ promotions and SKUs, please contact Jazz™ North American distributors, Oppy, CMI Orchards or Rainier Fruit Co.
For more information: 
Chris Willett
EnzaFruit Products, Inc.
Tel: +1 (509) 949-4800
Email: Chris.Willett@tandg.global
www.jazzapple.com