China: "Keeping fruit fresh at every stage of the production process is increasingly important"

Keeping products fresh is a key issue in the fresh food industry. A growing number of companies invest in the management and technologies that control product quality because more and more consumers pay attention to the quality of their food.

SM Bioscience (Beijing) Inc. is a company that specializes in management of fruit before and after harvest. Company spokesperson Debby recently talked about the rapid developments that take place in that industry, as well as the growing competition between companies. "Although competition is intense, we continue to improve our research, production, and quality inspection. They are all held to strict standards to guarantee that every product we ship is in perfect condition. We also provide our clients with the guidance that helps them to preserve their products in a suitable manner, which will extend the shelf-life of their products. Apart from this, we also invest in customer service. We pay particular attention to user instructions and provide product support to relieve any worries our customers may have."

"I estimate that we will continue to produce the majority of our products in China. First, China is still the largest consumer of 1-MCP and Chinese companies continue to raise their standards of product quality control. Our own production volume rapidly expands every year. We have high hopes for our future in the Chinese market. Furthermore, as top-quality, low-priced Chinese products spread to overseas markets, we believe an increasing number of overseas buyers will come to see the attraction of Chinese 1-MCP."

"Some of our best-selling products are the powders and the tablets. These products have a wide range of suitable applications in the fresh fruit and vegetable industries. These products do not require much promotion because the vast majority of clients in the fresh food industry already use them. Furthermore, our product quality is high and the price is reasonable. In addition, our team provides excellent support. This combination helps to win over many clients."

"SPM reached their targets in the domestic and the overseas markets in 2019. A growing number of clients now enjoys the products and services of SPM, and they have established long-term cooperation with our company. As for the overseas market, we are no longer promoting our domestic MECYPRO brand, but have instead established a new, global brand: Angel Fresh. Clients around the world are becoming familiar with Angel Fresh."

"We launched a new tablet that keeps fruit and vegetables fresh. Research and development for this tablet is based on market and client requirements. This tablet is suitable for all products that are sensitive to ethylene. The tablet can be used during transport and will effectively extend the shelf-life of fresh fruit and vegetables. The tablets help to keep the fruit firm, which is one of the main requirements our clients have. SPM already stabilized market operations in Europe and is now expanding into South America and Southeast Asia. We are achieving great results."

"Looking at 2020, our goal is to maintain our clients and market share, but also to open up new markets and meet new clients. We hope to strengthen the image of our company. We do not pursue quantity, but we focus on optimization of product quality and service quality. We hope to meet many new clients at the Berlin Fruit Logistica on February 5-7. We welcome all visitors to our company stand in Hall 7.2 at booth A03, where they can touch our products and inspect the quality for themselves."

For more information:

Debby Wang

SPM Biosciences (Beijing) Inc.

Tel.: +86 131 4146 3919 

E-mail: debbywang@plmbio.com  


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