The unusual hailstorms recorded this Monday in the avocado producing regions of Tancítaro, Periban and Ario de Rosales, in the Mexican state of Michoacán, have not caused significant damage to the fruit. Consequently, the export program launched ahead of the Super Bowl, where avocados are the "official snack", will not be affected. According to the Comprehensive Avocado Harvest System (SICOA) of the Association of Producers, Packers Exporters of Avocados of Mexico (APEAM), the prospect is to market more than 150,000 tons of avocados in the US just for this sporting event, which will take place on February 2.
Avocado shipments have doubled since last week to allow North American fruit marketers to play their part in the logistics process; that is, to receive the shipments and distribute them in the national network of stores with sufficient time for the fruit's ripening on the shelves, so that US football fans can consume them.
In the 2019 Super Bowl, 109,771 tons of avocados were consumed, compared to 85,855 tons in 2018. On average, there has been an annual increase of more than 28%, hence why almost 150,000 tons are expected to be consumed this time. When added to the previous shipments, exports to the US may reach a new record. The United States consumes approximately 80% of Mexico's annual avocado production.