Germany leading in European vegan revolution

German food culture is becoming increasingly vegan. In 2017-2018, 15% of all new vegan food and beverage products in the world were launched in Germany. According to a study by the Federal Ministry of Food and Agriculture, about 35% of the German population sees the availability of vegetarian or vegan products as 'very important' and 63% of Germans attempt to reduce their meat consumption, making the country one of the most vegetarian places in the world.

Source: HappyCow

According to Proveg International, an international food awareness organisation, there are 1.3 million vegans and 8 million vegetarians in Germany (82 million inhabitants). It is a number that increases every year. The USDA has written a report describing the trend in more detail.

Source: Report Germany is Leading a Vegalution - Vegan Revolution - in Europe

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