tegut: Focus on organic cultivation and regionality

Organic range ensures rising sales

Hessian supermarket chain tegut increased its net revenues by 3.3 percent in 2019. Organic foods and products contributed to this as their share of total sales increased last year.

Net sales rose by 3.3 percent to 1.07 billion euros, an increase of around 35,000 euros over the previous year. Organic products, which according to tegut managing director Thomas Gutberlet account for almost one third of the total product range, also contributed to this growth. Their share of total sales increased by two to 28 percent. In addition, according to tegut, more food from regional cultivation was sold.

Focus on organic and regional products
"We are still on the right track with our strategy of offering consumers good food with a focus on freshness, organic and regionality," Gutberlet summarises the figures. "The renewed increase in sales shows that customers fully support us in the consistent further development of our sustainability strategy and place their trust in us. We are very pleased about this!"

In 2018 tegut introduced packaging-free goods at its service counters. In addition, the supermarket chain introduced a system for unpackaged organic goods in some stores with the so-called "unpackaged shelf". Gutberlet announces that with this concept for a resource-saving and sustainable use of packaging, as well as the avoidance of superfluous packaging, it intends to set sustainable accents and new impulses in retail in the coming year as well.

For more information: www.tegut.de

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