A fleet of 1,043 buses will promote the consumption of citrus fruits from the Spanish Region of Valencia in six French cities. This is happening within the framework of a campaign launched by the Council of Sustainable Economy and Agriculture, with which they seek to support the citrus sector in one of its strategic markets. The promotion of Valencian citrus has started this week in Lyon and Nantes, and will be strengthened after April 14 in Marseille, Nice, Nimes and Toulouse, as reported by the regional Government.
The Councilor of Sustainable Economy, Rafa Climent, said that this is a joint initiative to "boost the promotion and consumption of citrus fruits from the Region" in France, "the second most important market for the citrus sector globally."
For her part, the Councilor of Agriculture and Ecological Transition, Mireia Mollà, said that the campaign aims to "strengthen and maintain" the reputation of Valencian citrus as a synonym of "quality, taste and full guarantees to consumers" in one of the main destination markets for oranges and clementines.
France is the second most important destination for Valencian citrus exports, with shipments worth 429 million Euro in 2018, although the trend in recent years has been negative.
Rafa Climent said that the downward trend in citrus exports to the French market is of serious concern to companies in the sector, hence why they have "demanded the launch of promotional actions that may help in tackling this trend and promoting the consumption of citrus from the Region."
To be specific, the Lyon campaign will promote Valencian citrus fruits for seven days on 308 local buses, while in Nantes it will be done on 150 buses for 14 days.
In the case of Marseille, Nice, Nimes and Toulouse, the campaign will last 7 days, from April 14 to 20, and the citrus from the Region of Valencia will be promoted on 585 buses.
Source: Efe / lavanguardia.com