Jose Antonio Hidalgo, the new executive director of Ecuador's Association of Banana Exporters

Jose Antonio Hidalgo was appointed as the executive director of Ecuador's Association of Banana Exporters (AEBE), replacing Eduardo Ledesma in this position.

Hidalgo, who also serves as chairman of the Board of Directors of the Ecuadorian-Chinese Chamber of Commerce, posted on social networks that "he takes office with optimism, humility, and the will to serve."

The new executive of one of the most important unions in the country faces five important challenges:

  • Working to unite a sector that is divided on some of the main issues of its activity, including the prohibition of planting and the legalization of farms.
  • Achieving the approval of permits to import genetic materials for the production of plant material that is resistant or tolerant to the Fusarium race 4 R4T (Panama disease).
  • Dealing with the stagnation of banana production and productivity in recent years.
  • The approval of a new legal framework that is in accordance with the changes that the banana foreign trade and the markets of Ecuador have undergone.
  • The lack of new technologies that allow the improvement of productivity and the increase in the use of technologies that are successfully used by some producers (double row, drones, organic farming, improvement of soil quality). 

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