Los Angeles Lakers superstar Anthony Davis collaborated with PepsiCo-owned brand Ruffles to launch a new flavor, Ruffles lime and jalapeno. The Lakers forward helped pick the flavor and unveiled the product at an event in Los Angeles on Tuesday.
The new flavor’s release marks the first time in Frito-Lay’s history that product packaging bears a celebrity likeness, according to MediaPost. Davis signed with the company last summer, shortly after his trade to the Lakers, and previously collaborated on the release of a limited-edition Ruffles sneaker in a partnership branded a “chip deal.”
Davis: "I can't wait for everyone to get a taste – literally – of the latest chapter of my Chip Deal with Ruffles, my Lime & Jalapeño signature flavor."
Davis’ face appears on three limited-edition packaging designs, which Ruffles plans to give away to social media users. Ruffles lime and jalapeno hits stores nationwide on Feb. 3 and is set to sell for $4.29 for an 8.5-oz bag.