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Research commissioned by Kellogg's

Increased popularity of avocado and quinoa as children's taste changes

Recent research, commissioned by cereal manufacturer Kellogg's, has revealed the palate of Generation Z, those born after the mid-1990s, has evolved to become far more varied than their parents. Dietician Laura Clark, who worked on the study, said: “It is common for parents to unwittingly pass their own food beliefs and biases onto their kids but research such as this suggests kids are biting back, demanding healthy choice and diversity. As we travel and dine out more, our taste buds are being exposed at a younger age to a diverse variety of foods and therefore, our palates are adjusting accordingly”

Changing tastes
Healthy choices appear to be driving the evolution in food preferences with sweet potato leading the way being 42 per cent more popular with children than parents, closely followed by blueberries at 35 per cent and then mango at 29 per cent.

Also making it into the top ten of favoured foods for the new generation are quinoa or couscous which is 21 per cent more popular with children than parents and alternative milks which are 20 per cent more well-liked. More than half of parents (57 per cent) admitted their child eats more fruit and vegetables than they did when young, with a third of children eating vegetables with almost every meal.

Ms Clark: "We can see from this research that compared to their parents, children are embracing plant-based alternatives to dairy, wholegrains rich in protein, such as quinoa and alternative sources of protein, for example edamame beans. The younger generation will continue to demand more from the foods they consume, both in terms of sustainability and authenticity about the ingredients they contain and the health benefits they provide, from now and in the future."

Apples topped the list of preferred snacks with children choosing it over biscuits and cake which only made it to 11th and 14th place. The survey of 2,000 British parents with school age children was conducted for Kellogg's to mark the launch of its new breakfast cereal, W.K Kellogg for Kids.



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