Mango is one of Mexico's agricultural products with a great international projection. It is present in different markets, such as the United States, the European Union, and Japan, where exports of this fruit account for 5% of the total, and the sector has the intention of breaking through in other destinations, like the Arab Emirates. China is also emerging as an interesting market for Mexico's mango, but the phytosanitary protocol necessary to access this market is still pending.
At the beginning of this new decade, the international image of Mexico's mango will be reinforced worldwide with the creation of a new quality label that will be called Mango EMEX, promoted by the Mexican mango lobby, the Association of Mango Exporters of Mexico (EMEX).
According to data provided by EMEX, Mexico is the main exporter of this fruit with 370,000 tons of mango per year and the fifth largest producer in the world. These exports are aimed at more than 20 countries, including the United States, Canada, Chile, Europe, Japan, and New Zealand.
The Mexican mango's high quality and high food safety level has allowed it to become one of the most valued foods by consumers in the international markets. However, it faces two major challenges: expanding its external dimension and betting more on a more active and dynamic dissemination and promotion policy that reaches the final consumers.