As part of its commitment to continue using cardboard in its greengrocer section, the German chain Lidl is preparing an important change in its packaging policy focused on simplifying formats and designs. To this end, the company is studying the possibility of concentrating its purchases and centralizing the supply of cardboard boxes as much as possible in order to gain competitiveness and increase the margins of the greengrocer section.
At the moment, Lidl works with black boxes in which the category and subfamily offered in each package are clearly specified (on the vine tomato, loose tomato, carrot, cucumber, apples...). The chain has started introducing some changes, such as homogenizing the design of the box per category without specifying the family. This entails working with a single design, regardless of whether the apple is a Gala or a Fuji. The same has started to happen with stone fruit.
To achieve its objective, Lidl plans to homogenize the entire design for fruits and vegetables, thereby reducing costs. All the cardboard for its 14,000 stores throughout Europe will also be supplied by the lowest number of manufacturers possible in order to get the best possible price. Currently, each company works with its cardboard supplier and the producer provides designs and plates to meet Lidl's demands.