"While a simple bag will not save the planet on its own, we are doing what we can. At Marca, we have introduced the new DimmidiSì packaging which is called Un Sacco Green - basically a biodegradable compostable bag that shows its content. And this is just the tip of the iceberg," explains Andrea Battagliola, sales manager of La Linea Verde.
Thanks to the innovative biodegradable and compostable bioplastic material, the new bags have a milky color that stands out on the shelves. This difference immediately reminds consumers that bags must be disposed of as organic waste and will in fact become compost.
There is an entire project behind this bag, one that has been going on for many years. "The respect for the environment and society cannot be improvised. In order to develop this bag, we have studied ways to save water and energy, techniques to limit residue, respect our collaborators and the social responsibility towards the territory for years."
The new packaging stands out from the rest because it is not transparent. A team developed it over a couple of years. "But this is just the beginning for our Packaging Solution Team, as it is carries on its R&D activities."
Bags must be disposed of with organic waste, as explained on the front of the packet. "The name of the product is found vertically on the left, while the instructions to dispose of the bag are at the center. It is quite the revolution within the world of communication and we want to tackle this challenge together with our clients."
The stand at Marca
La Linea Verde has therefore officially introduced a structured Corporate Social Responsibility project. The plan aims at promoting and organizing the many actions already taken in the past as well as current and future ones following the Sustainable Development Goals defined as part of the UN 2030 Global Agenda.
Over the past few years, the company has already chosen recyclable packaging solutions, opted for an integrated agricultural chain (certified as of 2002), optimized salad washing water and implemented energy-efficient cooling.