An overview given by Francesco Cera, director of the Padua Agrifood Market

Maap strategies for 2020

The Italian crisis in exports, which has been repeatedly reported, also affected the Maap which, in 2019, suffered a slight drop in overseas sales for fruit and vegetables. Volumes fell by 4%, but are expected to recover soon.

Domenico Minasola, president of Maap, and the manager Francesco Cera 

"It is a fact that in 2019 Spain increased its exports and Italy decreased them, unfortunately", commented the director of the Agrifood Market Francesco Cera. "Padua remains the Italian unit with the greatest vocation towards other countries, but this doesn't mean that we mustn't do something about it and take action to reverse the trend".

On the one hand, Italy, with over 120 market structures, with a unique offshoot. In Spain, for example, but also in Germany, there are approximately twenty wholesale markets, all of which are large-scale.

Francesco Cera 

"Our companies are already finding solutions," explained Cera, "by creating synergies that improve efficiency. In addition, some have hired foreign traders to reach as many customers as possible. The seller is no longer waiting behind the stand for the buyer: that's why they have started planning marketing strategies, just like any other sales oriented company".

However, the Maap is not sitting on its hands. Increasing and improving services is exactly what we have been doing for some years now. "Our structure is open 24 hours a day, which significantly eases the large-scale retail trade, but also the logistics. We also own and provide 15 vehicles for operators, through the porterage cooperative. As for investments, in July 2020 we will inaugurate the new 3200 square meter temperature-controlled platform".

"In 2020 we will attend Fruit Logistica in Berlin, Macfrut in Rimini and Fruit Attraction in Madrid with some of our wholesale companies. Meeting new buyers is as important as meeting top qualified suppliers," concluded the director.

Corso Stati Uniti, 50
35127 Padova (PD) - Italy
Phone.: (+39) 049 869 2111
Fax: (+39) 049 870 3014

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