The European Commission launched the calls for proposals for European agri-food promotion programmes, in the EU and abroad.
For 2020, a total budget of €200.9 million is allocated to the promotion of EU agri-food products at home and abroad. Out of the total budget, €181.4 million is dedicated to the co-financing of promotion programmes that will be selected among the proposals following the calls published earlier.
€118.4 million is allocated to promotion programmes in countries outside the EU. This includes those with high growth potential such as Korea, Japan, Mexico, USA and China. The selected programmes are expected to boost competitiveness and consumption of EU agri-food products across the globe.
Programmes should also inform EU and global consumers of the various EU quality schemes such as geographical indications or organic products. They can also promote the EU’s high safety and quality standards as well as the diversity and authenticity of European products.
Inside the EU, €8 million is earmarked for fresh fruit and vegetables, aiming at increasing their consumption within the context of a balanced and healthy diet.
For more information on how to apply: