The winter season is upon Washington State! Winter is an especially vital time for Washington growers as the mountains fill with snow that will soon melt to fill the lakes and rivers for the 2020 growing season. Dave Gleason, Horticulturist and Proprietary Variety Developer, explains in the latest orchard update how this slower season is crucial for planning. The Superfresh Growers farm team uses this time to analyze the previous harvest and discuss how they can improve for the coming crop.
In this orchard update, Gleason also draws attention to what is on the forefront of everyone at Superfresh Growers® minds: sustainability! Establishing new orchards and examining soil health is important in order to sustain healthy growing practices for years to come. As multigenerational growers, Superfresh Growers uses their more than 125 years of experience to ensure that the next one-hundred years of farming is viable for generations to come.
Varieties such as Autumn Glory® and Cosmic Crisp® apples are making waves not only for Superfresh Growers, but for the apple industry as a whole. Gleason says that learning to grow and market these new varieties requires an examination of the company's entire business model, describing it as a “holistic approach to apple management."