The production season of Chinese wax apples is in full swing. Although some production areas were slightly delayed this year, the overall supply volume is rapidly growing. Market feedback shows that consumers are quite happy with the wax apples this year.
Mr. Fang Kaizhe, founder of the Shanghai Yikailong Network Technology Co., Ltd. Alliance, recently talked about the Chinese wax apple market. "Wax apples are a minor fruit in the Chinese fruit market, but overall demand is rapidly growing because the product quality improves every year and the fruit becomes more popular. Our supply season began in December 2019, around the same time as in the previous year. We expect to continue our supply until May. Our fruit trees enjoyed an abundant harvest and the overall production volume doubled in comparison with last year. We hope to break our record of 60 thousand boxes (2 kg)."
"The overall product quality of our wax apples is quite good this year. We expect that the product quality this year will be significantly higher than last year, if regular weather conditions prevail. We lost part of the harvest last year because of a typhoon. However, no matter the circumstances, we always work hard to provide consumers with top-quality wax apples. That is our goal."
"Wax apples are more expensive in spring and summer than in winter. The wholesale market price of our Zhao Jia Yi wax apples is currently around 30 yuan [4.35 USD] per 0.5 kg. Market competition is fierce because there are countless brands. The cheapest wax apples sell for around 15 yuan [2.17 USD] per 0.5 kg. In order to maintain a leading position in this market and protect the prestige of our brand, we have to guarantee high product quality. In order to achieve this goal, we invest a lot of time and energy in every aspect of the production process. For example, we do not pay attention to the product quality alone, we also carefully design the packaging. We have gift boxes that help protect the quality of the wax apples and avoid damage to the fruit. We mainly sell our wax apples to wholesale markets."
For more information:
Fang Kaizhe (KK)
Shanghai Yi Kai Long Network Technology Co., Ltd.
Tel.: +86 186 1619 5123