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Purple cocktail tomato nominated for Fruit Logistica Innovation Award

The Yoom tomato has been nominated as one of the 10 most innovative products presented at the forthcoming edition of the international Fruit Logistica 2020 trade fair. From 5-7 February, visitors will be able to discover and enjoy first hand #TheFlavourExperience offered by Yoom in exhibition halls 20/21.

Yoom has been chosen due to its distinctive purple colour, its abundance of anthocyanins and the umami taste with the sweet-sour balance, among its many other qualities.

These qualities have been developed thanks to close collaboration between Syngenta and producer partners who, through their work and experience, have aided the development of such an innovative product.

Currently, consumers in Spain, France, Denmark, Italy, Belgium, Greece and Australia can already find or request it at their usual supermarket or store. In addition, it will shortly arrive in the United States, Switzerland, Austria, Germany and the United Kingdom.

Visitors will be able to taste Yoom at the Syngenta stand located in Hall 1.2-D – 16 or at the Innovation area.

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