Rossetta®, the new strawberry variety from Nova Siri Genetics

The year 2020 couldn't have started better for Nova Siri Genetics. The company, which is devoted to the research and development of new plant varieties and is based in Nova Siri, in the Italian region of Basilicata, has just launched a new strawberry variety: NSG 120, whose commercial name is Rossetta®. The precocity, productivity and long commercial life are the strengths of this new addition to the varietal panorama in the Mediterranean basin.

Rossetta® strawberry

"It has been obtained from natural crossings at the Nova Siri Genetics research center," says Nicola Tufaro, breeder and founder of the company together with Spanish technician José Miguel Arias. "Rossetta plants were multiplied in high altitude nurseries in Spain and Poland; they were uprooted in mid-October and shipped to the various production areas of the Mediterranean (southern Italy and Huelva). They began to yield fruit about 60 days after the planting, as of December 20."

Rossetta fruits are especially attractive, with an elongated conical shape, medium size, bright red color, firm skin and capacity to resist handling and storage. It is a strawberry that stands out from other cultivars for its excellent organoleptic qualities throughout its cycle, red pulp, and balance between sourness and sweetness. It is an innovative variety that is allowing producers in the Mediterranean area to use fresh plants and extend the production period from the winter months until the end of spring, guaranteeing the supply of a strawberry of the highest quality. The Rossetta is sold in Spain through Viveros California and Viveros Carbonero.

Packaging of Rossetta® strawberries

2020 is, therefore, an important year for Nova Siri Genetics. In fact, in order to promote its business and its varieties, it will participate as the main sponsor in the 9th Edition of the International Strawberry Symposium, organized by the Marche Polytechnic University (Italy) and the Italian Agricultural Economics Research and Analysis Council (CREA) in partnership with the International Society of Horticultural Sciences (ISHS). The event will take place in Rimini from May 2 to 6.


For more information:
Nova Siri Genetics srl
Via Vico Trento 11
Nova Siri (MT) 75020, Italy

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