At the beginning of 2020, Mr. Avocado, a leading Chinese brand of ready-to-eat avocados, was officially launched in the “Ice City” Harbin through B.U.T Mart with a large-scale promotional roadshow. After a lot of research, Mr. Avocado chose B.U.T Mart supermarkets under the B.U.T Commercial Group, a Heilongjiang’s Top 100 enterprise, as the first stop for their ready-to-eat avocados to enter the three provinces of North-East China. High-quality and healthy-eating ready-to-eat avocados are now available in the supermarket chain’s Hongbo Central Park store.
Since the first day of the event, Mr. Avocado has become widely popular with consumers. Due to the smooth and buttery texture of ready-to-eat avocados, consumers changed their opinions of avocados that were negative in the past. The staff was also surprised and pleased to find out that in addition to women who cared about the health of their family and their figure and skin, many men who appreciated healthy eating and fitness also started to purchase avocados.
Mr. Avocado launched a free tasting event at the B.U.T Mart store at Hongbo Central Park in Harbin. Customers who visited the shop also enjoyed a “buy one get one free” offer. The event started on the 2020 New Year's Day, and in just two days, Mr. Avocado has gathered a large number of fans who appreciate ready-to-eat avocados.
Avocado is a very special fruit that ripens post-harvest, therefore, cold chain transportation and professional ripening technology determine the quality of the fruit that ends up in consumers' kitchen. Mr. Avocado is the first company to introduce the concept of ready-to-eat avocados into China. Since 2017, they have focused on how to make high-quality ready-to-eat avocados available to more consumers, thus solving the problems of avocados not turning ripe, overripe, or turning grown after consumers bring home unripened avocados.
Mr. Avocado's ready-to-eat avocados have become available in 80% of China’s well-known supermarkets and fresh food chains, as well as online retail stores. At the same time, more and more catering companies are opting for Mr. Avocado's ready-to-eat avocado because of its stable quality.
To encourage more Chinese consumers to accept avocados, Mr. Avocado is also continuously developing avocado recipes suitable for Chinese families, so as to let this healthy superfood enter the dining table of Chinese families in a more localized way.