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Citrosol closed 2019 with launch of new Biocare organic range

For more than 50 years, the Valencian company Citrosol has been creating solutions to extend the shelf life of citrus, vegetables and other fruits, as explained by its general director Benito Orihuel. In the final stretch of 2019, the company has completed the launch of new products, some of them within the organic segment.

“The latest edition of Fruit Attraction was the stage chosen by Citrosol for the launch of a new range of products certified as inputs for organic farming under the Biocare by Citrosol label. The range includes Citrocide®, a new fungistatic for the control of citrus rot, and a natural coating,” says the general director. "For avocados, in addition to the new Citrosol A K Avocado EU wax, we have introduced the Citrocide® Avocado System; a hygienic wash to control pathogenic fungi. We have been radically improving food safety with homogeneous results at an industrial level."

“Another important innovation, alternative to chlorine, has been the Citrocide® Fresh Cut system, intended for the fresh cut food washing segment,” says Orihuel.

Regarding the expansion of the company's headquarters in the municipality of Potríes, in Valencia, Orihuel said that “having a pilot plant sized and equipped as a small fruit and vegetable plant has given us greater capacity to offer innovative solutions to the market in less time. We have a greater capacity for R&D, and some of the projects we have in development have already seen the light of day."

In a context where increasingly fewer active substances are allowed, “the consumer trend is to demand products that are not treated with synthetic fungicides. For our part, in addition to the treatments without conventional fungicides, badly called "zero waste", and which are in no man's land, since there is no legislation regulating them, we have developed a certified product line of inputs for organic farming to respond to this need,” says the director of Citrosol.

Citrosol aims to consolidate its leadership in post-harvest citrus. “As leaders in Spain, in the Mediterranean basin and in Peru, we would also like to have that status in the rest of the producing countries. We are also working on solutions for other fruits with very good results, and we want to keep moving forward. We are passionate about our work as 'fruit doctors', providing sustainable solutions to extend the shelf life of fresh fruits and vegetables and avoid post-harvest losses. We were pioneers in the application of the concept of Circular Economy to our sector with the development of Citrosol Vertido Cero®, and now we are developing systems for the cleaning and disinfection of fresh vegetables and for the fresh cut industry, radically improving the food safety and extending the commercial shelf life," says Orihuel.



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