The Chinese New Year is approaching and this is always a busy time for fruits sales as they are frequently presented as gifts, And, because Chinese New Year is earlier this year, the sales period also started a bit earlier.
One company who focuses on Chinese New Year is Shanghai Wellfruit Co.,Ltd. They are a wholesale store for consumers, and they have some special packaging for this festive holiday.
As Conney Jing, marketing mananger of Wellfruit reported: “Currently we pay a lot of attention to the packaging of our fruits, as people would like to give their fruit away as present. Our business model is a “Wholesale Store”, and one of the most important features of it is “Carton Wholesale”. All of our cartons are specially designed, considering the size and beauty. In the Chinese market the appearance of a fruit package is very important, that is why we give it special attention and make it good-looking. So when our customers come to choose fruit they like, they don’t need to wrap them again. Besides, we also provide special gift cartons when they need different fruits in one pack.”
Talking about the two most popular fruits currently, Conney Jing mentions: “First of all, Chilean berries are very popular now. The taste of Chilean cherries and blueberries are very much appreciated by the Chinese consumers. In the past few years Chilean berries have been one of our most popular fruits during this period. This seems to not change that quickly. Because we sell high quality fruits in larger amounts, our customers can get them at a cheaper price. So for a lot of Chinese consumers that is a reason to buy our fruit, as they can get good quality for a good price.”
“Besides Chilean berries, another very popular fruit is the Aksu apple. This apple is very popular for its crisp and sweet taste. Furthermore, other apples are also selling well during this period. ”
As for next year, Wellfruit has new goals. “In 2020 we hope to open more stores in different cities. For now, we have expanded our market out of Shanghai, we hope to move on and develop with them. Now we have about 50 stores, in the next 3 years, we hope to have 1000 stores. This weekend we opened two new stores in Nanjing at the same time. As we are expanding our market into new cities, providing high-level global fruit products and services to more customers. Nanjing is one of ideal markets for selling fruit.”
In 2020 a new member will also join the team. He started in November this year, and hopes to show more in 2020. “We will also start working with our new Director of Merchandise, Cobby Lin. Cobby Lin oversees all fresh fruits, including imported and domestic, offered at WellFruit stores. He manages a team of experienced buyers and is also responsible for the development of the company’s expanding product lines. Cobby Lin has been in fresh produce and fruits ever since the beginning of his professional career. Before relocating to China in 2014, he had accumulated 18 years of experience in the fresh produce industry in the United States. We are very much looking forward to working with him, as he has the experience and expertise to help us to grow further in the market.”
公司：Shanghai Wellfruit Co.,Ltd.