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Samson’s launch Citrus Twist

Fresh solution to liquor Industry

Sydney Markets based Samsons Fruit & Vegetable Supply is excited to announce the launch of Citrus Twist Premium Fresh Australian Limes. Partnering with BWS stores throughout NSW from the end of November 2019 with planned roll out nationwide in 2020.

Citrus Twist is bringing innovation to the market as it is the first of its kind to introduce fresh produce to the liquor retail channel. With an initial product offering of premium fresh Australian limes, sold in twin packs. These superior limes have been sustainably sourced through Samson’s extensive citrus supplier network in Queensland and Victoria.

This fresh solution meets the consumers growing need for convenience whilst also adding value to the supply chain. Although alcohol consumption is declining the overall spend continues to rise, fuelled by a trend towards premium spirits - often served with a citrus accompaniment.

As leading industry wholesalers, Samson’s will extend the Citrus Twist range to also include lemons, blood oranges and a range of botanicals in 2020 -ends-


For more information:
Kathryn Powell
Samsons Fruit & Vegetable Supply 
Tel: +44 421 244 464

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