With the Denghu fever no longer being an issue in India, demand for kiwifruit has dropped. The apple market has also slowed down, as stocks are plentiful and prices are quite low. Luckily for a big player in the Indian import market they still have enough to look forward to in 2020, as they will celebrate their 50th anniversary.
Two months ago a virus called the Denghu fever spread across India. The government informed the residents that kiwifruit would help improve their resistance to illness, resulting in a spike in demand for the kiwifruit. Now that the the fever is no longer an issue, it makes sense the demand dropped like a brick: “Between September and November we usually see an increase in demand for the kiwifruit, regardless of the Denghu fever,” Tarun Arora, director for IG International, explains. “After this period demand generally slows down, just like we see now. The demand shifts towards mango once that season begins, so between January and late May I don’t expect kiwifruit to get back in favor for the Indian consumers. Prices for kiwifruits are dropping, it dropped by 30 per cent in the past two weeks.”
The apple market in India isn’t doing a whole lot better. With local varieties being abundant and for very low prices, there is no real market for important apples at the moment, says Arora. “Prices are currently quite low. There are currently a lot of Royal Galas in stock as well, which are imported from Poland, Turkey and France. These stocks are not being sold as of now, as traders are waiting for prices to recover. The overall demand for imported apples is shrinking compared to previous years, so the future is not looking so bright as long as consumer demand doesn’t increase. We will wait for this change to happen before we continue to import apples from Europe.”
The year 2020 is shaping up to be a very special one for IG International. Founded in 1970, the company will celebrate its 50th anniversary, a big event for the company: “The goal for 2020 is to fulfill all of our orders and fully plan ahead on our inventories, as to not get too stressed about the old inventories we have. However with the big anniversary coming up, we have quite a few special things planned. We’d like to expand our companies, for example by adding more products to our offer. We have a special party planned for Fruit Logistica, which is where we’ll reveal new products and other plans for expansion. We’re looking forward to a great year!” Arora concludes.