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JAZZ™ apples New Year promotions

"We want to bring back the ‘apple-a-day’ mentality"

JAZZ™ apples have proven to be an exciting category performer. One of the original club varietals – launched in 2003 – JAZZ™ is unwavering as a dollar and volume leader in the apple category, according to retail scan data, from 2014 to present.

“JAZZ™ has a clear role within the category, meeting the needs of shoppers in search of a tart – yet sweet – apple,” said Chris Willett, GM Enzafruit products for T&G Global, New Zealand-based owners of the JAZZ™ brand/varietal.

“JAZZ™ flavor and crunch are excellent out of Washington, and as the New Year signals shoppers seeking healthy, yet tasty, snacks for the whole family, JAZZ™ personality – including its single-serving size – makes it the perfect match.”

Whether it’s back-to-school following holiday vacations, as a pre/post workout refresher or an alternate to a sweet treat, JAZZ™ – touting its high fiber and Vitamin C content – is positioned to deliver strong healthy-eating promotions in 2020. Capitalizing on resolutions and aimed at customer and consumer channels, display contests, consumer giveaways and a path-to-purchase digital campaign – highlighting high-graphic pouch and 5lb-bags – will launch in January.

“We know retailers and shoppers, alike, have numerous options in today’s apple world, and we want to accelerate enthusiasm – and nostalgia – for the tried-and-true JAZZ™,” said Angie Hanson, national brand activation manager. “We want to bring back the ‘apple-a-day’ mentality and have extensive promotional resources to support, including display contest incentives and POS (shippers, tote bags), a consumer-focused microsite and targeted bag options; catering to preferences for a convenient 2lb pouch or a 5lb premium value proposition.”

For more information: 
Chris Willett
EnzaFruit Products, Inc.
Tel: +1 (509) 949-4800

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