New packaging to promote imperfect pears

A new packaging for Opera pears is now available in various wholesale markets. The orange Però!L'altra pera! crates stand out immediately. 

 Opera Però! L'altra pera! pear crates

It is a clever marketing operation to make the most of a year characterized by low volumes when it comes to both first and second-choice produce. The fruits are not perfect, so they cannot be sold as first category, yet they do not have many defects, so it would be a pity to sell them as second category. 

Wholesale markets are happy with this solution as it helps promote fruit that does not have a perfect shape and whose peel is a little marked but that still has excellent organoleptic qualities.

It will be the job of traders to explain that they "look bad but taste good" and that they are slightly cheaper but still nice. 

Traditional Opera first-category crates

Opera Sca - Società Cooperativa Agricola

Via Bruno Tosarelli, 155
40055 Villanova di Castenaso (BO) - Italy
Tel.: +39 051 780201
Fax: +39 051 6062851

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