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Israel: Sufresca gets $500,000 investment for edible food coating solution

Israeli start-up Sufresca, who makes an edible coating that extends the life of fruits and vegetables, has raised a $500,000 seed round from ag tech VC Rimonim. The round brings Sufresca’s total funding so far to $1.3 million.

Sufresca’s edible fruit and vegetable coating is meant to extend the shelf life of post-harvest produce and in doing so cut down on food waste in the home. An edible coating also eliminates the need to use plastic packaging, such a shrink-wrap, for produce items in the store.

The tech uses liquid formulas that when applied to fruits and vegetables creates a “breathable coating” that the company claims can extend shelf life by several weeks. The approach is similar to post-harvest food waste solutions currently being done by Apeel Sciences, whose plant-based powder can be mixed with water then applied to produce to prevent spoilage.

While Apeel is currently focused on avocados, Sufresca is starting out with fruits and vegetables for which no edible coating solution exists right now. Think tomatoes, garlic, and pomegranate arils, as opposed to apples or oranges, which typically get coated in wax. The company says future products will include cucumbers, melons, bananas, and asparagus, among others.

According to AgFunder, Sufresca, which was founded in 2018, is aiming to have at least some of its products reach Europe and North America within two years. 


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