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"With our new partner, we hope to assure better quality"

"Chinese companies still hesitant to buy Egyptian oranges"

The Egyptian orange import season will start next month. At this stage, many companies are busy processing their oranges and preparing to ship them from Egypt to China. Mr. James from Forwell Import & Export is also busy working on his first shipments to China.

His company has exported Egyptian oranges to China for several years. He noticed that the export volume has shown a significant increase in recent years, as he mentioned: “In 2016 and 2017 our export volume to China was not that much, though starting from 2018 onwards the amount increased quite rapidly. In 2018 and 2019 we had an increase of almost 200% compared with the two years before. I think the main reason is that we can still supply from March till June, while most countries cannot supply during that time. Although, there are Spanish oranges available then as well, but those are more expensive than ours, so we have a good position in the market then.”

This year they decided to start a new collaboration with a Chinese partner in Beijing. Mr. James said about this new partnership: “We started this new partnership because we want to better reach the Chinese market and improve the quality of products exported to China. As our partner now will focus on the sales in the Chinese market, we have more time to focus on the production process and quality assurance. Furthermore, with our new Chinese partner, we will conduct local inspections in Egypt. So with our Chinese partner we will check the quality and the taste so that it is guaranteed to reach the high requirements of the Chinese market. We hope in this way to sell Egyptian oranges for the Egyptian price, but with Chinese quality standards. In order to further expand our market share in the Chinese market, we will also launch our own new logo next year.”

“Another reason why we work together with our Chinese partner, is because some companies are still hesitant to directly import Egyptian oranges. In the Egyptian market, prices and quality vary widely. Sometimes low-quality oranges were sold for high prices, so with that bad impression in mind, Chinese companies are still a bit hesitant about the Egyptian oranges. In order to take away those doubts, we work together with our Chinese partner so that we can guarantee the quality of oranges for the Chinese market.”

About this year’s market Mr. James said: “Our price is this year the same as last year. But this year the color is not that good. It is still very green, which is caused by the unfavorable weather in the first half of the year. So that will influence our shipments a bit, but I am still positive that it will not influence us too much. Furthermore, we are still building our network further in China. We are still looking for some partners in other Chinese cities to work together with our partner in Beijing.”

For more information:
Forwell Import & Export
Tel.:+86 18810584588

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