It seems as if the end has come for the fruit and vegetable sticker, as UK supermarkets vow to ditch them in a new plastics pledge.
All of Britain's major supermarkets, including Tesco, Waitrose, Sainsbury's, Morrissons and Asda have signed up to waste charity Wrap's "Plastic Pledge", and are among 85 companies promising to get rid of a billion single-use plastic items by the end of 2020.
Retailers will no longer be using pointless plastic items including stickers on fruit and vegetables, and will be providing recycling plants for crisp packets, frozen food wrappers and bread bags. These materials are incredibly difficult for consumers to recycle usually and account for 25 per cent of consumer plastic packaging, but only four per cent is recycled.
Plastic stickers on fruit and vegetables were there to let cashiers know what the product is and how much it costs. They also let consumers know whether the product is organic.
A spokesperson for Wrap said some supermarkets have already made the switch away from fruit stickers, adding; "Some have provided additional training to staff and introduced visual cue cards at the till. Others have moved to compostable stickers. I’ve also seen previously that M&S were looking at lasering dates on to their avocados! So there is a range of alternatives being explored."
Members of the pact have also signed up to ensure that 100 per cent of plastic packaging will be reusable, recyclable or compostable. To achieve this by the end of 2020 all members are aiming to remove 21,000 tonnes of unrecyclable PVC and polystyrene from their packaging.