Potato company Albert Bartlett has announced that it has created a new look advertising campaign. For this, they have partnered with creative agency Guy & Co.
The execution focuses on the fun and shared emotion of cooking together and the versatility of Albert Bartlett potatoes. The company has also introduced light-weight plastic bags; all of the company’s 2kg bags will now use 20% less plastic and can be recycled with shopping bags at larger stores. It is investing in a multi-million pound integrated marketing campaign launching with a magazine front cover at the end of November then followed by a TV commercial.
The commercial stars a father and daughter dream team cooking delicious dishes to the sizzling sounds of James Brown’s classic, “Papa’s got a brand new bag”.