Natoora has developed its own packaging which is entirely plastic-free. Each of their recyclable cardboard punnets is flow-wrapped with home-compostable film which, unlike traditional plastic flow-wrap, disintegrates within 180 days.
Each punnet bears the ‘Plastic Free’ mark of A Plastic Planet, a grassroots movement which aims to turn off the plastic tap. The development of this plastic-free packaging will remove over 1.5 million plastic punnets per year from Ocado alone. You’ll also find them in their stores, Waitrose and Wholefoods UK & USA.
In 2018 Natoora switched from plastic bags to bio-nets made entirely out of cellulose. This material is created from the thinnings of sustainably-managed beechwood forests.
It is 100% bio-based, 100% biodegradable, 100% home compostable.
In 2019, this eliminated the use of over 700 000 plastic bags on Ocado alone. Natoora also uses these in partnership with Waitrose. Please note that the label is not currently recyclable but Natoora is investigating alternatives.