The 2019-2020 season so far

Chilean cherry exports increase by 75%

According to statistics provided by ASOEX, Chilean cherry exports up to until week 49 of 2019 amounted to 60,139 tons, i.e. 75% more than the 34,457 tons achieved in the same period of the 2018-2019 campaign. Shipments in the current campaign are expected to grow by 19.1% and amount to 210,214 tons.

All destination markets to date reflect increases compared to the same date of the 2018-2019 season. 90% of exports, i.e. 54,400 tons, have been destined for China; a volume that is greater than the 29,828 tons sent to that destination by the same date of the previous season. North America is the second destination with 2,343 tons, followed by Latin America with 2,081 tons, Europe with 1,196 tons, and the Middle East with 81 tons.

The cherry harvest slowed down in week 49 of 2019 due to the high temperatures, which forced producers to limit the harvests to avoid damage to the fruit. According to producers, the lower availability of water in some fields has resulted in a higher proportion of XL and L sized fruit than in the last season. The main varieties being harvested this week are the Lapins and Bing varieties. Meanwhile, the harvest of the Rainier cherry crops is coming to an end in the O'Higgins region (VI).

Promotions
The Chilean cherry promotion campaigns that are being carried out are intense and creative, especially in China, their main destination market. The Chilean cherry export season was officially launched this week in the wholesale markets of Guangzhou, Huizhan, and Jianxing in Shanghai. These activities marked the beginning of the promotion actions that the ASOEX Cherry Committee, together with the Association of Fruit Exporters of Chile AG, and ProChile will implement this season.

The actions include exhibitions in retail outlets, promotions through social networks and online media in China, videos for these platforms, as well as for the Doying and Tik Tok apps, among many others.

 

Source: simfruit.cl 


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