In 2019, the U.S. has imported more than 2.1 billion pounds of Mexican avocados—of which more than 285 million pounds were imported the five weeks prior to the Big Game. That's why Avocados From Mexico (AFM) is returning to the Big Game for the sixth year in a row with a new, humorous 30-second commercial that celebrates the American avocado obsession on Sunday, February 2, 2020.
"Avocados From Mexico sources more than 80 percent of Americans' avocado obsession, this is a story worth showcasing to 112 million viewers and an opportunity we couldn't pass up this year," said Alvaro Luque, president of Avocados From Mexico. "We look forward to being part of a big day in the marketing world and the country at large while reminding consumers that Avocados From Mexico are healthy, delicious and always in season."
Since AFM debuted its first ad during the Big Game in 2015, the brand has highlighted it's origins in Mexico, the fruit's versatility and value as well as the fact that Avocados From Mexico are always in season and Always Worth It.
"We have really found our sweet spot with Big Game viewers, and we look forward to delighting avocado fans nationwide with what will be a really fun spot," said Kevin Hamilton, head of brand marketing, PR & strategy at Avocados From Mexico. "Our fully integrated campaign builds on what we've done before, engaging existing avocado lovers, while highlighting for new consumers that Avocados From Mexico are Always Worth It."
Avocados From Mexico has executed a 360-degree approach to support its big game programming across digital, earned media, retail and foodservice. For the second year, Chicago-based advertising agency Energy BBDO is leading the creative strategy and production of AFM's Big Game ad and comprehensive campaign. Havas Media will again run ad buying and execution, and Richards Lerma, based in Dallas, will lead the social media and digital execution. For its first year, NYC-based Padilla will manage public relations. Working in conjunction with the brand's marketing team based in Irving, Texas, the agencies will execute a 360-degree campaign highlighting how Avocados From Mexico continue to be Always Worth It.