The blueberry industry in Argentina has been evolving and adapting to the new world stage. The entry of new actors and the increase in supply have led the industry to rethink its strategies and approaches, as well as the union of competitors from different backgrounds to promote their consumption.
According to Federico Baya, president of the Blueberry Committee of Argentina (Argentinean Blueberry Committee, ABC), Argentina is converting, and within that strategy its focus is to seek to open markets in response to the new characteristics of consumption, focused on an informed consumer and concerned about the origin of the product, the way in which it is harvested and marketed, Aware of the social and environmental impact, produced in a sustainable way.
“We are convinced that the Argentine blueberry is a product that meets several requirements that would allow it to adapt to these opportunities. We look for markets that are not so traditional and with great potential where we can position ourselves as a niche player, we will not focus on winning markets by volume; but in quality, aiming at the development of markets that value organic fruit and with greater flavor ”.
Argentina has recently opened markets such as China, Thailand, Iceland, Israel, Lithuania, and are in negotiations to reopen the markets of Japan, India, Vietnam, Taiwan, among others.
“The key to new openings and reopening is due in large part to the good joint work between the private and public sectors, especially with the Ministry of Agribusiness and with SENASA. The sector is carrying out for the third consecutive year the “Taste the Sweetness & Enjoy the Difference” promotion and positioning campaign that emphasizes the taste of the fruit produced in Argentina,” says Baya.
The president of ABC also explains that the fruit sector, especially blueberries, has great potential in Argentina and in the world.
“The national producers have been making a great effort and investment in the varietal replacement, with a tendency to early varieties, and high density schemes, improvement in logistics that has good availability of flights to all direct markets from Tucuman or from Ezeiza (Buenos Aires) and a sustained growth of maritime shipments (either through the port of Buenos Aires and via Chile), managing to extend the commercial window, capacity and growth of organic production, high investment in post-harvest and automation. They also continue to invest in crop protection systems; like frost controls, anti-hail meshes or tunnels that protect from the rains. ”