Sumo Citrus will return to US stores in January

Sumo Citrus will make its highly-anticipated return to stores across the U.S. in January. Look for the Sumo Citrus' signature 'top knot' in fruit aisles nationwide but you won't find Sumo Citrus piled up in the orange bin, however, this is a fruit that demands a place of its own.

The Sumo Citrus was originally cultivated in Japan in the 1970's by a grower who set out to develop a new citrus fruit. It became known as the "dekopon" in Japan in reference to its distinctive top knot.

Only expert growers who know Sumo Citrus' unique characteristics are able to cultivate it, pampering the fruit for eight months of the year. A handful of dedicated farms in California tend to and supply the US with this difficult-to-grow fruit. They are hand-pruned, ripened on the tree, harvested in small totes instead of large bins and ride in special air-ride trailers so their delicate skin isn't bruised. Each Sumo Citrus that makes it to the store is measured for sweetness and passes standards of taste, size and texture. "It's incredible what they do," said Rick Johnston, EVP Sales and Marketing for Sumo Citrus. "Each individual grower's dedication and passion for creating this citrus experience is truly inspiring."

"We're extremely excited for this upcoming Sumo Citrus season and to debut our new look," continued Johnston, referring to the brand's refreshed logo and packaging. The new look features vibrant colors and patterns that evoke its Japanese heritage. "There was such a great response to our product last season. The crop this season has great quality, and we look forward to getting them back into the hands of our consumers."

Not only is it delicious, Sumo Citrus is also a nutritious snack option. Each fruit is perfectly portioned and packed with vitamin C and fiber to keep you satisfied while also helping to boost your immune system during the cold winter months. Sumo Citrus is also Non-GMO Project Verified.

The Sumo Citrus will be available from January to April.

For more information: 
Sumo Citrus
Email: press@sumocitrus.com
www.sumocitrus.com


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