DMA Solutions, a full-service marketing agency exclusively serving the fresh produce industry, announces the launch of the sixth annual Social Media and Produce Marketer’s Calendars. The calendars serve as a valuable tool to support marketers and fresh produce industry professionals in making strategic decisions in 2020 to both consumer and trade audiences.
As social media has become an integral function in fresh produce marketing, DMA Solutions creates a calendar full of tips, inspiration and trends to help marketers create strategic and relevant content for their social media channels. Viewable as a PDF or printable document, this resource provides marketers a tangible strategy for creating content to elevate a brand’s social media presence, raise brand awareness, and ultimately drive engagement.
The 2020 Social Media Calendar highlights national holidays as well as consumer holidays like national “Get a Balanced Life Month” (January) or “Eat More Fruits & Vegetables Day” (May 25). The calendar also includes top trending hashtags for each month and useful tips from DMA’s social media team to incorporate into social media planning for 2020.
“We believe a social media calendar is crucial for marketers responsible for creating relevant and timely content,” said Mariah Demery, senior social media specialist at DMA Solutions. “By having key dates and holidays at our fingertips, we’re able to plan ahead, save time and capitalize on topics and trends that will have measurable impacts for the brands we’re promoting.”
DMA also offers the 2020 Produce Marketer’s Calendar. This calendar aims to provide industry professionals an in-depth resource of key dates for tradeshows and conferences, helpful tips from DMA’s marketing team, and a detailed countdown to PMA’s Fresh Summit in October. Readers can expect to see an education category highlighting valuable training and learning opportunities throughout the year for industry professionals to consider in their leadership and career development.
“As an active industry participant, we understand how to manage all the important dates, trade shows and events happening within our industry,” said Dan’l Mackey Almy, president and CEO of DMA Solutions. “We take time to carefully vet the important information industry marketers and professionals need to know and put it into one cohesive document to help marketers plan and prep for all the exciting events in 2020.”
To view the 2020 Social Media Calendar, click here.
To view the 2020 Produce Marketer's Calendar, click here.