The Canary pitahaya campaign has just come to a close in La Palma. The Pitapalma association, which brings the island's producers of this tropical fruit together, initially marketed its production in La Palma; then it started shipping to other islands, such as Tenerife and Gran Canaria. Later, the fruit was also sold to Alicante, Seville and Madrid, and eventually it started exporting to Germany directly.
The president of the association, José Esteban Lorenzo Pérez, has highlighted the success of the first marketing campaign for this precious fruit. Looking ahead to the next season, which will kick off in June 2020, the president of Pitapalma confirmed that they plan to quadruple the total harvest in La Palma, as in addition to bringing in new producers with almost 3 new hectares for cultivation, the current farms in production are increasing their volumes exponentially during the first three years. The association has already agreed to market the entire next production in very favorable conditions.
Pitapalma (firstname.lastname@example.org) is encouraging new growers to plant this fruit as a complement to other crops, since the water and fertilizer needs are minimal, and it requires a much lower amount of labor. The association organizes several courses and talks each year in order to train future pitahaya producers, supplying also disease-free plants (very important) at a symbolic price of 50 cents.
Furthermore, Pitapalma is already working on different varieties with a higher Brix, better caliber and a longer harvest period. The idea is to unify the varieties and thus have a much higher quality supply.