According to the National Association of Berries of Mexico (Aneberries), North America remains their main market, taking in 97% of the harvested berries. Another 1.7% goes to Europe and 0.5% goes to the Asian region. “One of the main tasks of the industry is the diversification of markets. We must pay close attention to the markets of Europe and Asia,” Aneberries emphasized.
The current export campaign started in August. According to the US Department of Agriculture (USDA), between August and November, Mexican suppliers exported 4.6 thousand tons of blueberries. As for blackberries and strawberries, experts expect exports and crops at the level of last season, when the supply of two types of berries started almost simultaneously due to climatic conditions. The market remains relatively stable due to new opportunities for industry participants.
“Volumes obtained from other countries remain the same. This is due to the quality of Mexican fruits,” Aneberries added. In addition to market diversification, the industry also focuses on sustainable development and social responsibility. As explained by representatives of Aneberries, it is necessary to enter new markets and develop in accordance with industry trends.