For Pakistani exporters, the kinnow exports have started. Traders have set a target to export 300,000 tons this season, expecting to fetch $19.5 million in foreign exchange, said industry sources. This year’s target is lower by 50,000 tons compared to the exports of last year.
Waheed Ahmed, patron-in-chief, All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA), said around 15 to 20 percent fruit exports were expected from a production of nearly 2.2 million tons: “Keeping the huge losses sustained by the kinnow exporters in the Russian market during the previous season, the export target for the current year has been kept 50,000 tons less compared to last year.”
Due to stiff competition in the Russian market, the exporters had to export kinnow to this international market at lower cost than its actual cost of shipments leading to huge financial losses of around $6 million in the previous season.
Ahmed stressed that to attain the export target of 300,000 tons, it was imperative to have close co-ordination and co-operation among the shipping companies, concerned ministries and departments.
“If we don’t encounter any disturbances in supply or issues related to transportation, we will leave no stone unturned to even go above the set export target,” Waheed assured.